Our Favorite Resources

There are a seemingly infinite number of resources available to leaders, and figuring out what is actually beneficial can set your head to spinning. Here are some of our favorite tried and true resources (in no particular order):

1.      Pinterest

Scrolling through Pinterest can give lots of great visual and strategic ideas in between more mentally taxing projects.

2.      The Clikk Daily Newsletter

This newsletter is a very insightful roundup of what’s happening in the marketing industry and may include some helpful insights or ideas.

3.      Predictably Irrational by Dan Ariely

This book offers some insight on how you can predict people’s behavior in ways that may be surprising you.  This book offers insight on how to position your strategies in an effective way.

4.     Communicate to Influence by Ben Decker and Kelly Decker

The Decker Communication Method is one of the best ways to encourage better communication in small and large groups. The tactics employed by this couple are some of the best I’ve seen to improve public communication.

5.      Guerrilla Advertising by Jay Conrad Levinson

When you’re looking for great ideas to help promote your business without blowing your budget, this book is a great way to start.

6.     The Leadership Challenge by Barry Z. Posner

Every aspect of business is impacted by the leadership of the organization. Understanding how to be a better leader is always a worthwhile exercise.

7.     Influence: The Psychology of Persuasion by Robert B Cialdini PhD

Understanding the art of persuasion is useful to drive sales and is also worthwhile so you can identify when someone else is using well-known tactics on you.

8.     The Amy Vanderbilt Complete Book of Etiquette by Nancy Tucker and Nancy Dunnan

You weren’t expecting to see an etiquette book on this list? The proper poise in a meeting and knowing how to handle yourself at a formal dinner can make all the difference in getting funding or a new client. It’s worth the read.

9.     New York Times or Washington Post

Pick your favorite, but a major and well-researched newspaper is important to your business. If there’s a major trend, scandal, or breaking international news you should be aware.

10.   Hemingway App

Spellcheck isn’t enough. Use this app to scan for readability and grade level. Aim for a 9th – 11th grade level for most audiences.